PROJECT
 

Embark

 

SCOPE

Branding
Website
Packaging

INFO

The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.

bpb_EMB-logo2bpb_EMB-logo2
bpb_EMB-logo-specsbpb_EMB-logo-specs
bpb_EMB-dogversionsbpb_EMB-dogversions
bpb-EMB-webherobpb-EMB-webhero
bpb-EMB-webhomebpb-EMB-webhome
bpb-EMB-mobilebpb-EMB-mobile
bpb_packagebpb_package
bpb_EMB_heybpb_EMB_hey
bpb_EMB-cardsbpb_EMB-cards
bpb_4-3_bagbpb_4-3_bag
bpb_EMB-harley2bpb_EMB-harley2

Designed at MetaDesign San Francisco

My Role: Lead Designer, Art Director
Creative Direction: Hozy Rossi, Lindsay Gravette
Additional Support: Sofia Llaguno, Chin I Lee
Video Editing: Horchata

Featured on Behance.net 4.12.16
Featured project on Branding Served

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