Working with digital health startups offers us the chance to create brands that can literally save lives. Propeller makes a connected device that liberates people from many of the constraints imposed by asthma and COPD. The new Propeller brand is open and friendly but also sophisticated enough to communicate effectively with different audiences.
Designed at MetaDesign San Francisco
My Role: Lead Designer, Art Director
Creative Direction: Hozy Rossi, Lindsay Gravette
Additional Support: Chin I Lee