SRC:CLR (pronounced “source clear”) is a startup focused on open-source software security. They needed a brand which spoke directly to developers by developers. Using a custom monospaced typeface, ASCII art, a color palette derived from status monitoring, and a little wit, SRC:CLR presents itself as credible & genuine to their DevOps world.
Designed at MetaDesign San Francisco
My Role: Lead Designer, Art Director
Creative Direction: Hozy Rossi, Lindsay Gravette
Additional Support: Jonathan Haggard