PROJECT
 

TrueFacet

 

SCOPE

Branding
Website

INFO

TrueFacet, an online marketplace for pre-owned jewelry, needed an identity that balanced classic luxury with contemporary aesthetics. We created a simple yet refined brand system of folded patterns reminiscent of unwrapping an elegant gift. The logo is a modern take on the time-honored jewelry monogram which seals the encapsulated accessory. 

bpb_TF_logobpb_TF_logo
bpb_TF_cardsbpb_TF_cards
bpb_TF_pink-posterbpb_TF_pink-poster
bpb_TF_bagsbpb_TF_bags
bpb_TF_biz-cardsbpb_TF_biz-cards
bpb_Tf-web2bpb_Tf-web2
bpb_Tf-webbpb_Tf-web
bpb_TF_web-mobilebpb_TF_web-mobile
bpb_TF_lockupbpb_TF_lockup

Designed at MetaDesign San Francisco

My Role: Lead Designer
Creative Direction: Lindsay Gravette
Additional Support: Jonathan Haggard, Geoff Phillips

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