Every dog is made of the same genetic code, yet there is so much versatility between breeds, temperaments, and habits. Embark is a genetic test kit for your dog so owners can get a better understanding of their dog – from breed, to health concerns, to why they may bite your heels when mowing the lawn. This brand shows the infinite versions of dogs while maintaining the base structure all dogs share. The logo is also constructed on a hexagonal grid evocative of the structures of DNA and chemical compounds in their genetics. Plus a little fun and play, 'cuz what dog doesn't like to play?