Inspired by the spirit and attitude of the bike messenger culture, REBL is a social app to share rides, meet up, mob around, and experience the camaraderie of riding in a group – all "unofficially" and without sponsor. The logo is a nod to the heritage of cycling clubs and the head tube badges of 1920's Dutch Bicycles. The chain in the logo represents the utilitarian nature of the rider and that you are part of a bigger collective that makes riding a bike in a group so special.